The Cult of Short Eared Owls & Social Media

So it seems that everyone these days on social media is obsessed with owls specifically short eared owls. I too love them, and enjoy photographing them. However, what is the impact of social media doing and its drive for content doing to these creatures and the local communities that live along side them?

Not a single day since the return of these beloved animals to various spots around the uk and we have been inundated on instagram with pictures (1000s) of them daily. Many posts sensationalising the “return” or “shorty season”.